India Online Grocery Market Overview
According to SPER Market Research, the India Online Grocery Market is estimated to reach USD 130.72 billion by 2032 with a CAGR of 37.35%.
A website or mobile application that allows you to buy groceries and other household items from the comfort of your own home is known as an online grocery market. Instead of going to a supermarket or grocery store, you can simply browse the website or app, select the items you want to buy, and place your order. After you place your order, the online grocery store will typically deliver your items to your door at a time that is convenient for you. Some online grocery stores also allow you to pick up your order at a nearby location.
Additionally, many online grocery markets have a wider selection of items than physical stores, including items from all over the world that may not be available in your area. Ultimately, online grocery stores frequently have competitive prices and promotions that can help you save money on your groceries. Broadly speaking, online grocery stores are a convenient, efficient, and cost-effective way to buy groceries and household goods.
A look at the factors driving India's Online Grocery Market
In India, online grocery market has grown rapidly in recent years and is expected to expand with a CAGR of 37.35% in the future and is forecasted to reach USD 130.72 billion by 2032. Several key factors have contributed to this expansion. For example, convenience has emerged as one of the primary drivers of India's online grocery market. Indian customers can now order groceries from the comfort of their own homes or offices, and have them delivered right to their door. This eliminates the need for physical shop visits, saving time and effort.
Furthermore, as more people in India gain access to smartphones and the internet, the online grocery market has gained popularity. This has increased the country's demand for online grocery services. Besides that, busy lifestyles have led many people to turn to online grocery shopping, which allows them to easily purchase the items they require without leaving their homes.
Moreover, online grocery stores frequently often provide promotions and discounts which are not available in physical stores. This attracts a greater number of customers and encourages them to make online purchases. And at last, the COVID-19 pandemic has accelerated the growth of India's online grocery market, as many people have avoided physical stores in order to reduce their risk of exposure to the Covid-19 virus.
What challenges does the Indian Online Grocery Market face?
Online grocery market in India faces several challenges like logistics, quality control, payment systems, competition, and consumer behaviour. As to make sure timely and accurate order fulfilment, a complex network of suppliers, warehouses, and delivery agents must be managed. Maintaining quality control in the online grocery business is difficult because customers expect fresh, high-quality produce which is difficult to manage due to many external factors like climate, insects, etc. For example, it can be difficult to ensure that items arrive in good condition, especially in hot and humid climates. Furthermore, online grocery market in India is becoming increasingly competitive as new entrants which are coming into this industry and the already established retailers are expanding their online offerings which making it difficult for retailers to differentiate themselves and attract customers. And at last, the Indian consumer's preference for physical stores over online grocery shopping may make it difficult for online retailers to retain and attract customers. Overall, the Indian online grocery market has significant growth potential, but it also faces critical challenges that retailers must address in order to succeed.
In what ways has the COVID-19 pandemic affected Indian Online Grocery Market?
The COVID-19 pandemic had a significant impact on India's online grocery market. People were encouraged to avoid crowded places, including grocery stores a s a result, demand for online grocery services has increased as people tried to seek safer and more convenient ways to buy groceries. To meet the surge in demand, online grocery retailers in India increased their operations including delivery networks, enhancing their online platforms, and by increasing their inventory levels. However apart from increased demand, the COVID-19 pandemic brought up several challenges for online grocery retailers. To protect their employees and customers from the virus, they had to implement additional security measures, which increased their costs. Supply chains and logistics networks were also disrupted, making it more difficult to deliver products to customers.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Product Type, By Payment Method
|
| Regions covered | South India, North India, West India, East India
|
| Companies Covered | Amazon India Pvt. Ltd., Grofers India Pvt. Ltd., Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), Reliance Retail Ltd. (Reliance Fresh), Paytm E-Commerce Pvt. Ltd. (Paytm Mall), and Godrej Nature's Basket Ltd.
|
Key Target Audience:
- Urban Dwellers
- Working Professionals
- Young Families
- Tech-savvy consumers
India Online Grocery Market Segmentation:
1. By Product Type:
- Breakfast & Dairy
- Fresh Produce
- Meat & Seafood
- Snacks & Beverages
- Staples & Cooking Essentials
2. By Payment Method:
3. By Region:
- South India
- North India
- West India
- East India
Key Topics Covered in the Report:
- India Online Grocery Market Size (FY’2019-FY’2032)
- Overview of India Online Grocery Market
- Segmentation of India Online Grocery Market By Product Type (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Meat & Seafood, Staples & Cooking Essentials, Others)
- Segmentation of India Online Grocery Market By Payment Method (Online, Offline)
- Statistical Snap of India Online Grocery Market
- Growth Analysis of India Online Grocery Market
- Problems and Challenges in India Online Grocery Market
- Competitive Landscape in the India Online Grocery Market
- Impact of COVID-19 and Demonetization on India Online Grocery Market
- Details on Recent Investment in India Online Grocery Market
- Competitive Analysis of India Online Grocery Market
- Key Players in the India Online Grocery Market
- SWOT Analysis of India Online Grocery Market
- India Online Grocery Market Future Outlook and Projections (FY’2019-FY’2032)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2. COVID-19 Impacts of the India Online Grocery Market
5. Market variables and outlook
5.1. SWOT analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape
5.3. PORTER’S five forces analysis
5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry
5.4. Heat map analysis
6. Competitive Landscape
6.1 India Online Grocery Manufacturing Base Distribution, Sales Area, Product Type
6.2 Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in India Online Grocery Market
7. India Online Grocery Market, By Product Type, 2019-2032 (USD Million)
7.1 Breakfast & Dairy
7.2 Fresh Produce
7.3 Meat & Seafood
7.4 Snacks & Beverages
7.5 Staples & Cooking Essentials
7.6 Others
8. India Online Grocery Market, By Payment Method, 2019-2032 (USD Million)
8.1 Online
8.2 Offline
9. India Online Grocery Market, By Region, 2019-2032 (USD Million)
9.1 India Online Grocery Size and Market Share by Region (2019-2025)
9.2 India Online Grocery Size and Market Share by Region (2026-2032)
9.3 South India
9.4 North India
9.5 West India
9.6 East India
10. Company Profiles
10.1 Amazon India Pvt. Ltd.
10.1.1 Company details
10.1.2 Financial outlook
10.1.3 Product summary
10.1.4 Recent developments
10.2 Godrej Nature's Basket Ltd.
10.2.1 Company details
10.2.2 Financial outlook
10.2.3 Product summary
10.2.4 Recent developments
10.3 Grofers India Pvt. Ltd.
10.3.1 Company details
10.3.2 Financial outlook
10.3.3 Product summary
10.3.4 Recent developments
10.4 Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
10.4.1 Company details
10.4.2 Financial outlook
10.4.3 Product summary
10.4.4 Recent developments
10.5 Reliance Retail Ltd. (Reliance Fresh)
10.5.1 Company details
10.5.2 Financial outlook
10.5.3 Product summary
10.5.4 Recent developments
10.6 Spencer's Retail
10.6.1 Company details
10.6.2 Financial outlook
10.6.3 Product summary
10.6.4 Recent developments
10.7 Supermarket Grocery Supplies Pvt. Ltd. (BigBasket)
10.7.1 Company details
10.7.2 Financial outlook
10.7.3 Product summary
10.7.4 Recent developments
10.8 UrDoorstep eRetail Pvt. Ltd.
10.8.1 Company details
10.8.2 Financial outlook
10.8.3 Product summary
10.8.4 Recent developments
11. List of Abbreviations
12. Reference Links
13. Conclusion
14. Research Scope