Middle East and Africa Men’s Grooming Products Market Introduction and Overview
According to SPER Market Research, the Middle East and Africa Men’s Grooming Products Market is estimated to reach USD XX billion by 2033 with a CAGR of 6.72%.
The report includes an in-depth analysis of the Middle East and Africa Men’s Grooming Products Market, including market size and trends, product mix, applications, and supplier analysis. Men's grooming has changed dramatically over the years, from a simple hygiene routine to a thorough self-care program. Modern men are increasingly concerned with their looks, health, and personal style, which is fuelling the expansion of the men's grooming market. This shift in viewpoint has resulted in a thriving market for grooming products that address men's distinct demands and preferences. A variety of reasons contribute to men's rising awareness of self-care. Social media, advertising efforts, and celebrity endorsements have all played important roles in normalizing and promoting men's grooming in both professional and personal settings. Furthermore, the wellness trend has influenced men to invest in products that promote healthier skin and hair, reducing acne, dryness, and premature aging.
- January 2022: Bandido Cosmetics has launched in the UAE, offering luxury hair and beard care, styling products, and grooming needs.
- June 2021: Molton Brown developed four sustainable shampoo and conditioner collections (Balance, Volumise, Hydrate, and Repair) with nettle, chamomile, fennel, and coriander that are free of parabens, phthalates, and sulfates.
- May 2021: Aussie debuted PETA-certified, cruelty-free shampoos in Dubai that address a variety of hair needs, including repair, moisturizing, colour care, and more.
Market Opportunities and Challenges
Opportunities- The Middle East and Africa (MEA) men's grooming products industry is rapidly expanding. Historically, grooming in the MEA region was related with traditional practices such as perfumery and beard care. However, changing cultural norms and an increased emphasis on personal hygiene and aesthetics have resulted in the mainstream of broader grooming practices. Young guys, in particular, are more likely to try out skincare, haircare, and styling products as part of their daily regimen. This trend is exacerbated by increased access to global fashion and beauty standards via social media and entertainment channels. The growing knowledge of the benefits of natural and organic components has fueled demand for sustainable grooming products. Similarly, customers in the Gulf Cooperation Council (GCC) show a preference for premium brands which is also the reason of market expansion.
Challenges- Despite the potential expansion of the men's grooming products market in the Middle East and Africa (MEA), the area confronts numerous hurdles. While nations like as the UAE, Saudi Arabia, and South Africa have affluent populations that fuel demand for luxury grooming products, a large chunk of the region is still economically disadvantaged. Lower disposable incomes in many African countries and less developed sections of the Middle East restrict consumer expenditure on non-essential items such as grooming products. This creates a split in which the market for high-end grooming products thrives in cities while rural and low-income areas are underserved. In many sections of the region, there is still a lack of awareness about the benefits of specialist grooming products. Brands must engage extensively in customer education to increase adoption.
Market Competitive Landscape
The Middle East and Africa Men’s Grooming Products Market is a highly competitive arena due to the presence of multiple global and regional companies in the competitive environment. Leading companies in the industry are L’oreal SA, Revlon Inc, Proctor and Gamble, Unilever Plc, Beiersdorf AG, Edgewell Personal Care Company, BIC Group, Johnson & Johnson, Estee Lauder Companies Inc.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Product Type, By Distribution Channel |
| Regions covered | United Arab Emirates, Saudi Arabia, South Africa, Nigeria, Rest of Middle east and Africa |
| Companies Covered | L’oreal SA, Revlon Inc, Proctor and Gamble, Unilever Plc, Beiersdorf AG, Edgewell Personal Care Company, BIC Group, Johnson & Johnson, Estee Lauder Companies Inc. |
COVID-19 Impact on Middle East and Africa Men’s Grooming Products Market
The COVID-19 epidemic had a significant impact on the Middle Eastern and African (MEA) men's grooming products market. The implementation of lockdowns and limitations throughout the region resulted in a decrease in demand for non-essential grooming items. With individuals working from home, social events canceled, and travel restrictions in place, the demand for grooming items such as styling gels, fragrances, and shaving kits has decreased. Consumers prioritized needed goods over discretionary items, causing a temporary drop in sales. The pandemic resulted in a significant shift in consumer demand for basic hygiene and self-care items. Soaps, sanitizers, and skincare products gained popularity as health consciousness grew. As many men chose a more informal, at-home lifestyle, their grooming habits shifted toward skincare and beard upkeep.
Key Target Audience
- Urban Professionals
- Young Adults and Millennials
- Affluent Consumers
- Religious and Traditional Consumers
- Fitness Enthusiasts
- Teenagers and College Students
- Men with Beards
- Travelers and Frequent Flyers
- Environmentally Conscious Consumers
Our in-depth analysis of the Middle East and Africa Men’s Grooming Products Market includes the following segments:
| By Product Type: | Skin Care ProductsHair Care ProductsShaving Products |
| By Distribution Channel: | Supermarkets/Hypermarkets Speciality StoresConvenience StoresOnline Retail StoresOther Distribution Channels |
| By Region: | United Arab EmiratesSaudi ArabiaSouth AfricaNigeriaRest of Middle East and Africa |
Key Topics Covered in the Report
- Middle East and Africa Men’s Grooming Products Market Size (FY’2024-FY’2033)
- Overview of Middle East and Africa Men’s Grooming Products Market
- Segmentation of Middle East and Africa Men’s Grooming Products Market by Product Type (Skin Care Products, Hair Care Products, Shaving Products)
- Segmentation of Middle East and Africa Men’s Grooming Products Market by Distribution Channel (Supermarkets/Hypermarkets, Speciality Stores, Convenience Stores, Online Retail; Stores, Other Distribution Channels)
- Statistical Snap of Middle East and Africa Men’s Grooming Products Market
- Expansion Analysis of Middle East and Africa Men’s Grooming Products Market
- Problems and Obstacles in Middle East and Africa Men’s Grooming Products Market
- Competitive Landscape Middle East and Africa Men’s Grooming Products Market
- Impact of COVID-19 and Demonetization Middle East and Africa Men’s Grooming Products Market
- Details on Current Investment in Middle East and Africa Men’s Grooming Products Market
- Competitive Analysis Middle East and Africa Men’s Grooming Products Market
- Prominent Players in the Middle East and Africa Men’s Grooming Products Market
- SWOT Analysis Middle East and Africa Men’s Grooming Products Market
- Middle East and Africa Men’s Grooming Products Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Middle East and Africa Men’s Grooming Products Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Middle East and Africa Men’s Grooming Products Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Middle East and Africa Men’s Grooming Products Market
7. Middle East and Africa Men’s Grooming Products Market, By Product Type (USD Million) 2020-2033
7.1. Middle East and Africa Men’s Grooming Products Market Size, Share and Forecast, By Product Type, 2020-2026
7.2. Middle East and Africa Men’s Grooming Products Market, Share and Forecast, By Product Type, 2027-2033
7.3. Skin Care Products
7.4. Hair Care Products
7.5. Shaving Products
8. Middle East and Africa Men’s Grooming Products Market, By Distribution Channel (USD Million) 2020-2033
8.1. Middle East and Africa Men’s Grooming Products Market Size, Share and Forecast, By Distribution Channel, 2020-2026
8.2. Middle East and Africa Men’s Grooming Products Market Size, Share and Forecast, By Distribution Channel, 2027-2033
8.3. Supermarkets/Hypermarkets
8.4. Speciality Stores
8.5. Convenience Stores
8.6. Online Retail Stores
8.7. Other Distribution Channels
9. Middle East and Africa Men’s Grooming Products Market Forecast, 2020-2033 (USD Million)
9.1. Middle East and Africa Men’s Grooming Products Market Forecast Size and Market Share
10. Middle East and Africa Men’s Grooming Products Market Forecast, By Region, 2020-2033 (USD Million)
10.1. Middle East and Africa Men’s Grooming Products Market Forecast Size and Market Share By Region (2020-2026)
10.2. Middle East and Africa Men’s Grooming Products Market Forecast Size and Market Share By Region (2027-2033)
10.3. Middle East and Africa
10.3.1. United Arab Emirates
10.3.2. Saudi Arabia
10.3.3. South Africa
10.3.4. Nigeria
10.3.5. Rest of Middle East and Africa
11. Company Profile
11.1. L’OREAL SA
11.1.1. Company details
11.1.2. Financial outlook
11.1.3. Product summary
11.1.4. Recent developments
11.2. REVLON INC
11.2.1. Company details
11.2.2. Financial outlook
11.2.3. Product summary
11.2.4. Recent developments
11.3. PROCTER AND GAMBLE
11.3.1. Company details
11.3.2. Financial outlook
11.3.3. Product summary
11.3.4. Recent developments
11.4. UNILEVER PLC
11.4.1. Company details
11.4.2. Financial outlook
11.4.3. Product summary
11.4.4. Recent developments
11.5. BEIERSDORF AG
11.5.1. Company details
11.5.2. Financial outlook
11.5.3. Product summary
11.5.4. Recent developments
11.6. EDGEWELL PERSONAL CARE COMPANY
11.6.1. Company details
11.6.2. Financial outlook
11.6.3. Product summary
11.6.4. Recent developments
11.7. BIC GROUP
11.7.1. Company details
11.7.2. Financial outlook
11.7.3. Product summary
11.7.4. Recent developments
11.8. JOHNSON & JOHNSON
11.8.1. Company details
11.8.2. Financial outlook
11.8.3. Product summary
11.8.4. Recent developments
11.9. ESTEE LAUDER COMPANIES INC
11.9.1. Company details
11.9.2. Financial outlook
11.9.3. Product summary
11.9.4. Recent developments
11.10. Others
12. Conclusion
13. List of Abbreviations
14. Reference Links