Global Mobile Value-Added Services Market Overview
According to SPER Market Research, the Global Mobile Value-Added Services Market is estimated to reach USD 3329.6 billion by 2033 with a CAGR of 14.46%.
Mobile value-added services (MVAS) are extra services provided by mobile service providers over and above the fundamental voice communication services. MVAS encompasses various functionalities such as sending short message service (SMS), multimedia messaging service (MMS), mobile email and instant messaging (IM), mobile money transactions, location-based services, mobile advertising, and mobile infotainment. These services enable mobile subscribers to utilize smartphones and tablets for various non-voice purposes. The rapid advancements in technology have propelled the evolution of MVAS beyond voice communication, enabling mobile service providers to generate new revenue streams and increase average revenue per user (ARPU). The growth of the mobile value-added services market is driven by factors like the increasing prevalence of mobile phones, expanding network penetration, and improved return on marketing investments. Additionally, social media platforms present new opportunities for vendors in this domain. However, one of the significant challenges faced by marketers in the MVAS ecosystem revolves around privacy concerns.
Exploring the Growth Drivers of the Global Mobile Value-Added Services Industry.
The global mobile value-added services (MVAS) market is poised for substantial growth driven by various factors. Market stakeholders and manufacturers are collaborating to offer innovative services, boosting revenue opportunities. Digitalization, technological advancements, increased disposable income, and rapid urbanization are propelling market growth. North America leads the market due to the presence of key players. Growing investments in research and development by emerging economies are strengthening the MVAS market. The adoption of smartphones worldwide is a significant driver, along with increased usage of digital solutions and value-added services. Reduced smartphone prices have expanded penetration, particularly among lower-income populations, driving demand for MVAS. Online education services have seen a surge due to digitalization and the COVID-19 pandemic, contributing to MVAS growth. Additionally, the popularity of over-the-top media services, offering streaming platforms like Netflix and Disney+, is fueling the expansion of the market.
What challenges does the Global Mobile Value-Added Services Market face?
The global mobile value-added services (VAS) market faces challenges as a result of rapid technological advancements, intense competition, privacy and security concerns, regulatory complexities, affordability and accessibility issues, and the need for customer loyalty. To retain customers, VAS providers must constantly adapt to new technologies, innovate in order to stand out in a competitive market, invest in robust security measures, navigate diverse regulations, ensure affordability and accessibility, and deliver compelling services. Addressing these issues is critical for VAS providers to succeed in this volatile market.
In what ways has the COVID-19 pandemic affected Global Mobile Value-Added Services Market?
The COVID-19 pandemic has benefited the mobile value-added services market. Stay-at-home orders have raised awareness and usage of online grocery shopping apps, and more people are choosing mobile payments over cash or credit cards. Businesses all over the world are providing efficient digital communications infrastructure to governments and health authorities. Citizens can book COVID-19 test appointments and receive real-time public health notifications through the MVAS messaging ecosystem. Furthermore, financial institutions, governments, education systems, and healthcare providers have used mobile value-added services to provide a variety of services, including mobile health facilities for COVID-19 patients and other related services.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2033 |
| Base year considered | 2022 |
| Forecast period | 2023-2033 |
| Segments covered | By Vertical, By Solution, By End User
|
| Regions covered | Asia-Pacific, Europe, Middle East and Africa, North America, Latin America
|
| Companies Covered | Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat Pte Ltd, One97 Communications, OnMobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., Vodafone Group plc, Others
|
Key Target Audience:
- Mobile network operators (MNOs)
- Telecommunications companies
- Technology service providers
Global Mobile Value-Added Services Market Segmentation:
1. By Vertical:
- Global Mobile Value-Added Services Market Value Share and Forecast, By Vertical, 2023-2033
- Education
- Government
- Healthcare
- Media and Entertainment
- Retail
- Telecom and IT
2. By Solution:
- Global Mobile Value-Added Services Market Value Share and Forecast, By Solution, 2023-2033
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location Based Services
- Mobile Email & IM
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
3. By End User:
- Global Mobile Value-Added Services Market Value Share and Forecast, By End User, 2023-2033
- SMB
- Large Enterprises
4. By Region:
- Asia-Pacific
- Europe
- Middle East & Africa
- North America
- Latin America
Key Topics Covered in the Report:
- Global Mobile Value-Added Services Market Size (FY’2023-FY’2033)
- Overview of Global Mobile Value-Added Services Market
- Segmentation of Global Video Editing Platform Market By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others)
- Segmentation of Global Video Editing Software Market By Solution {Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others}
- Segmentation of Global Online Video Platform Market By End User (SMB, Large Enterprises)
- Statistical Snap of Global Mobile Value-Added Services Market
- Growth Analysis of Global Mobile Value-Added Services Market
- Problems and Challenges in Global Mobile Value-Added Services Market
- Competitive Landscape in the Global Mobile Value-Added Services Market
- Impact of COVID-19 and Demonetization on Global Mobile Value-Added Services Market
- Details on Recent Investment in Global Mobile Value-Added Services Market
- Competitive Analysis of Global Mobile Value-Added Services Market
- Key Players in the Global Mobile Value-Added Services Market
- SWOT Analysis of Global Mobile Value-Added Services Market
- Global Mobile Value-Added Services Market Future Outlook and Projections (FY’2023-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the Global Mobile Value-Added Services Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. Global Mobile Value-Added Services Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Mobile Value-Added Services Market
7. Global Mobile Value-Added Services Market, By Vertical (USD Million)
7.1. Global Mobile Value-Added Services Market Value Share and Forecast, By Vertical, 2023-2033
7.2. Education
7.3. Government
7.4. Healthcare
7.5. Media and Entertainment
7.6. Retail
7.7. Telecom and IT
7.8. Others
8. Global Mobile Value-Added Services Market, By Solution (USD Million)
8.1. Global Mobile Value-Added Services Market Value Share and Forecast, By Solution, 2023-2033
8.2. Short Messaging Service (SMS)
8.3. Multimedia Messaging Service (MMS)
8.4. Location Based Services
8.5. Mobile Email & IM
8.6. Mobile Money
8.7. Mobile Advertising
8.8. Mobile Infotainment
8.9. Others
9. Global Mobile Value-Added Services Market, By End User (USD Million)
9.1. Global Mobile Value-Added Services Market Value Share and Forecast, By End User, 2023-2033
9.2. SMB
9.3. Large Enterprises
10. Global Mobile Value-Added Services Market Forecast, 2019-2033 (USD Million)10.1. Global Mobile Value-Added Services Market Size and Market Share
11. Global Mobile Value-Added Services Market, By Vertical, 2019-2033 (USD Million)
11.1. Global Mobile Value-Added Services Market Size and Market Share By Vertical (2019-2026)
11.2. Global Mobile Value-Added Services Market Size and Market Share By Vertical (2027-2033)
12. Global Mobile Value-Added Services Market, By Solution, 2019-2033 (USD Million)
12.1. Global Mobile Value-Added Services Market Size and Market Share By Solution (2019-2026)
12.2. Global Mobile Value-Added Services Market Size and Market Share By Solution (2027-2033)
13. Global Mobile Value-Added Services Market, By End User, 2019-2033 (USD Million)
13.1. Global Mobile Value-Added Services Market Size and Market Share By End User (2019-2026)
13.2. Global Mobile Value-Added Services Market Size and Market Share By End User (2027-2033)
14. Global Mobile Value-Added Services Market, By Region, 2019-2033 (USD Million)
14.1. Global Mobile Value-Added Services Market Size and Market Share By Region (2019-2026)
14.2. Global Mobile Value-Added Services Market Size and Market Share By Region (2027-2033)
14.3. Asia-Pacific
14.3.1. Australia
14.3.2. China
14.3.3. India
14.3.4. Japan
14.3.5. South Korea
14.3.6. Rest of Asia-Pacific
14.4. Europe
14.4.1. France
14.4.2. Germany
14.4.3. Italy
14.4.4. Spain
14.4.5. United Kingdom
14.4.6. Rest of Europe
14.5. Middle East and Africa
14.5.1. Kingdom of Saudi Arabia
14.5.2. United Arab Emirates
14.5.3. Rest of Middle East & Africa
14.6. North America
14.6.1. Canada
14.6.2. Mexico
14.6.3. United States
14.7. Latin America
14.7.1. Argentina
14.7.2. Brazil
14.7.3. Rest of Latin America
15. Company Profile
15.1. Alphabet Inc.
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Apple Inc.
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. Comviva Technologies
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. Huawei Investment & Holding Co. Ltd.
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. Mozat Pte Ltd
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. One97 Communications
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. OnMobile Global Limited
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Reliance Industries Ltd.
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. Samsung Electronics Co. Ltd.
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. Vodafone Group plc
15.10.1. Company details
15.10.2. Financial outlook
15.10.3. Product summary
15.10.4. Recent developments
15.11. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
