Global Mobile Value-Added Services Market Overview:
According to SPER Market Research, the Global Mobile Value-Added Services Market is estimated to reach USD 3513.18 billion by 2032 with a CAGR of 14.92%.
Mobile Value-Added Services, or MVAS, are mobile services that mobile service providers offer in addition to voice communication services. The MVAS enables mobile subscribers to transmit Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email and instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment via smartphones and tablets for a range of non-voice uses. Mobile value-added services are positioned by telecommunications providers as premium additions to their core offerings. These services frequently do more than just increase a product package's capability. They are used to improve operational and administrative efficiencies for a variety of services.Furthermore, they expand end-user functionality while gaining better analytics and data for commercial use, which benefits both service providers and clients.The market for mobile value-added services is being propelled by factors such a rise in smartphone and tablet users, mobile Internet usage, growing use of mobile applications and mobile web, and an increase in return on marketing expenditure. The number of vendors has increased rivalry among Internet service providers. Nowadays, individuals check a variety of programmes on their cell phones, as well as the web, their emails, social media, and other things. Mobile value-added services are extra services that telecom service providers provide to customers in addition to voice, SMS, and data services in order to enhance the user experience. Smartphones are becoming more and more necessary as digitalization and consumer technology adoption soar. A boom in the use of MVAS via online channels is also beneficial for the growth of the market for mobile value-added services and increasing demand for smartphones. The telecom sector may now offer a range of value-added services that you can advertise to your clientele as brand-new commodities through a variety of channels thanks to technology advancements. However, lack of privacy is the biggest problem plaguing the industry for mobile value-added services. Lack of government initiatives and inadequate user identification capabilities for services involving the sharing of sensitive data, such as payments, may also impede industry growth.
Impact of COVID-19 on the Global Mobile Value-Added Services Market
During the pandemic, COVID-19 has a favorable effect on the market for mobile value-added services. For instance, stay-at-home orders have made numerous individuals aware of apps that enable them to buy food online, and when they do go to the store, more people are choosing to pay with their phones instead of using cash or credit cards. Business organizations all around the world are effectively providing digital communications infrastructure to governments and health authorities. The MVAS messaging ecosystem empowers healthcare professionals to send out real-time public health notifications and allows citizens to book appointments for COVID-19 tests and other services via a variety of mobile platforms.Moreover, banking firm, government, educational organization, and healthcare service providers used mobile value-added services to provide a variety of services during the COVID-19 pandemic, including providing mobile-health facilities to people who were ailing from COVID-19 and other similar services.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Solution, By End User, By Vertical |
| Regions covered | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Companies Covered | Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., Vodafone Group plc
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Global Mobile Value-Added Services Market Segmentation:
By Solution: Based on the Solution, Global Mobile Value-Added Services Market issegmented as; Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM (Instant Message), Mobile Money, Mobile Advertising, Mobile Infotainment, Others.
By End User: Based on the End User, Global Mobile Value-Added Services Market is segmented as; Small and Mid-Size Business, Large Enterprises.
Global Mobile Value-Added Services Market, By Vertical:
Based on the Vertical, Global Mobile Value-Added Services Market is segmented as; Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others.
By Region: Asia-Pacific was the leading region in terms of the global market in previous year, and it is anticipated that it will continue to develop at the fastest rate during the forecast period. The Asia-Pacific area has a large population of mobile phone users, and these devices are primarily utilised for entertainment purposes including news, mobile banking, movies, and other forms of media. The market is anticipated to expand quickly due to a variety of factors, including an increase in the number of companies and industry verticals employing different mobile value-added services and the region's booming retail, e-commerce, IT, and telecommunications industries.
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2. COVID-19 Impacts of the Global Mobile Value-Added Services Market
5. Market variables and outlook
5.1. SWOT analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape
5.3. PORTER’S five forces analysis
5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry
5.4. Heat map analysis
6. Global Mobile Value-Added Services Market, By Solution, 2019-2032 (USD Million)
6.1 Short Messaging Service (SMS)
6.2 Multimedia Messaging Service (MMS)
6.3 Location Based Services
6.4 Mobile Email & IM (Instant Message)
6.5 Mobile Money
6.6 Mobile Advertising
6.7 Mobile Infotainment
6.8 Others
7. Global Mobile Value-Added Services Market, By End User, 2019-2032 (USD Million)
7.1 Small and Mid-Size Business
7.2 Large Enterprises
8. Global Mobile Value-Added Services Market, By Vertical, 2019-2032 (USD Million)
8.1 Media and Entertainment
8.2 Healthcare
8.3 Education
8.4 Retail
8.5 Government
8.6 Telecom and IT
8.7 Others
9. Global Mobile Value-Added Services Market, By Region, 2019-2032 (USD Million)
9.1 North America
9.1.1 United States
9.1.2 Canada
9.1.3 Mexico
9.2 Europe
9.2.1 Germany
9.2.2 United Kingdom
9.2.3 France
9.2.4 Italy
9.2.5 Spain
9.2.6 Rest of Europe
9.3 Asia-Pacific
9.3.1 China
9.3.2 Japan
9.3.3 India
9.3.4 Australia
9.3.5 South Korea
9.3.6 Rest of Asia-Pacific
9.4 South America
9.4.1 Brazil
9.4.2 Argentina
9.4.3 Rest of South America
9.5 Middle East & Africa
9.5.1 Kingdom of Saudi Arabia
9.5.2 United Arab Emirates
9.5.3 Rest of Middle East & Africa
10. Company Profiles
10.1 Alphabet Inc.
10.1.1 Company details
10.1.2 Financial outlook
10.1.3 Product summary
10.1.4 Recent development
10.2 Apple Inc.
10.2.1 Company details
10.2.2 Financial outlook
10.2.3 Product summary
10.2.4 Recent development
10.3 Comviva Technologies
10.3.1 Company details
10.3.2 Financial outlook
10.3.3 Product summary
10.3.4 Recent development
10.4 Huawei Investment & Holding Co. Ltd.
10.4.1 Company details
10.4.2 Financial outlook
10.4.3 Product summary
10.4.4 Recent development
10.5 Mozat
10.5.1 Company details
10.5.2 Financial outlook
10.5.3 Product summary
10.5.4 Recent development
10.6 One97 Communication
10.6.1 Company details
10.6.2 Financial outlook
10.6.3 Product summary
10.6.4 Recent development
10.7 Onmobile Global Limited
10.7.1 Company details
10.7.2 Financial outlook
10.7.3 Product summary
10.7.4 Recent development
10.8 Reliance Industries Ltd.
10.8.1 Company details
10.8.2 Financial outlook
10.8.3 Product summary
10.8.4 Recent development
10.9 Samsung Electronics Co. Ltd.
10.9.1 Company details
10.9.2 Financial outlook
10.9.3 Product summary
10.9.4 Recent development
10.10 Vodafone Group plc
10.10.1 Company details
10.10.2 Financial outlook
10.10.3 Product summary
10.10.4 Recent development
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
