North America Electric Toothbrush Market Introduction and Overview
According to SPER Market Research, the North America Electric Toothbrush Market is estimated to reach USD XX Billion by 2033 with a CAGR of 6.7%.
The report includes an in-depth analysis of the North America Electric Toothbrush Market, including market size and trends, product mix, applications, and supplier analysis. An electric toothbrush is a high-tech oral hygiene tool that rotates or moves the head side to side to clean teeth, gums, and the tongue. Plaque can be effectively removed and gingivitis can be decreased using an electric toothbrush by rotating or moving the head side to side. Electric toothbrushes with contemporary features boost brushing habits and the act of brushing itself. Some of the features include gum-massaging movements, teeth-whitening effects, and several brushing modes specifically designed for sensitive teeth. In addition, the toothbrush incorporates pressure sensors to ensure that the gums and teeth are cleaned with the appropriate amount of pressure.
Market Opportunities and Challenges
When it comes to dental hygiene and personal care, North America is leading the way in technological innovation. Modern electric toothbrush models with features like pressure sensors, Bluetooth connectivity, smart connectivity, and many brushing modes have been introduced to the market. As a result, in the next years, the aforementioned factors will accelerate market expansion throughout the area. The demand for electric toothbrushes has been mostly driven by an increase in oral hygiene awareness. Furthermore, the acceptance of electric toothbrushes has been accelerated by the growth in disposable wealth in emerging nations. It is projected that the growing awareness of dental hygiene among the younger generation and ongoing technological improvements in electric toothbrushes, like the creation of connected electric toothbrushes, would present profitable opportunities for the market's expansion.
The market has moved away from conventional, inexpensive manual toothbrushes and towards more advanced electric models, with premium features and cutting-edge designs emerging as critical differentiators for customers looking for the best possible oral hygiene experience. Manufacturers are putting more of an emphasis on eco-friendly and sustainable electric toothbrush designs as environmental awareness rises. In the sector, using biodegradable materials, rechargeable batteries, and simple packaging is becoming the norm. Customers favour firms that put sustainability of the environment first, which has increased the number of eco-friendly electric toothbrush options available.
One of the main factors limiting the growth of the worldwide market is the higher cost of electric toothbrushes in comparison to manual toothbrushes. The high cost of replacing an electric toothbrush's head further restricts the device's uptake. Bristles on the head require replacement every three to six months, which adds to the expense of bristle replacement. Another significant factor that could hinder the development and expansion of the global electric toothbrush market during the forecast period is environmental concerns over the disposable nature of these brushes.
Market Competitive Landscape
The major key players in the North America Electric Toothbrush Market are: Colgate Palmolive Company, Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG), FOREO, Koninklijke Philips N.V., OMRON HEALTHCARE Co., Ltd. (Omron Corporation), Panasonic Holdings Corporation, Quip NYC, Inc., Risun Technology Co., Ltd (Risun Group Limited), The Procter & Gamble Company, Water Pik, Inc. (Church & Dwight Co., Inc.), Others. Product launches, alliances, mergers, acquisitions, and investments have all been employed as main strategies by several significant market participants in the electric toothbrush industry to grow their market share.
Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2020-2033 |
| Base year considered | 2023 |
| Forecast period | 2024-2033 |
| Segments covered | By Bristle, By Head Movement, By End User
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| Regions covered | Canada, Mexico, US, Rest of North America
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| Companies Covered | Colgate Palmolive Company, Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG), FOREO, Koninklijke Philips N.V., OMRON HEALTHCARE Co., Ltd. (Omron Corporation), Panasonic Holdings Corporation, Quip NYC, Inc., Risun Technology Co., Ltd (Risun Group Limited), The Procter & Gamble Company, Water Pik, Inc. (Church & Dwight Co., Inc.), Others
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COVID-19 Impact on North America Electric Toothbrush Market
The COVID-19 pandemic has affected the electric toothbrush business in North America in a variety of ways. On the one side, the pandemic's increased focus on dental health and personal hygiene has resulted in a spike in demand for electric toothbrushes. Products with higher cleaning and hygiene benefits are prioritised by consumers. However, supply chain interruptions and economic uncertainty have presented problems for retailers and manufacturers. All things considered, the epidemic has presented the market with both increased demand and logistical difficulties.
Key Target Audience:
- Consumers
- Parents and caregivers
- Dental Professionals
- Retailers
- Health and Wellness Enthusiasts
- Travelers
- Others
Our in-depth analysis of the North America Electric Toothbrush Market includes the following segments:
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By Bristle:
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Nanometer
Soft
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By Head Movement:
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Rotation/Oscillation
Sonic/Side-to-side
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By End User:
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Adults
Children
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Key Topics Covered in the Report:
- North America Electric Toothbrush Market Size (FY’2024-FY’2033)
- Overview of North America Electric Toothbrush Market
- Segmentation of North America Electric Toothbrush Market By Bristle (Nanometer, Soft)
- Segmentation of North America Electric Toothbrush Market By Head Movement (Rotation/Oscillation, Sonic/Side-to-side)
- Segmentation of North America Electric Toothbrush Market By End User (Adults, Children)
- Statistical Snap of North America Electric Toothbrush Market
- Expansion Analysis of North America Electric Toothbrush Market
- Problems and Obstacles in North America Electric Toothbrush Market
- Competitive Landscape in the North America Electric Toothbrush Market
- Impact of COVID-19 and Demonetization on North America Electric Toothbrush Market
- Details on Current Investment in North America Electric Toothbrush Market
- Competitive Analysis of North America Electric Toothbrush Market
- Prominent Players in the North America Electric Toothbrush Market
- SWOT Analysis of North America Electric Toothbrush Market
- North America Electric Toothbrush Market Future Outlook and Projections (FY’2024-FY’2033)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1. Research data source
2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPER’s internal database
2.1.4. Premium insight from KOL’s
2.2. Market size estimation
2.2.1. Top-down and Bottom-up approach
2.3. Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges
4.2. COVID-19 Impacts of the North America Electric Toothbrush Market
5. Market variable and outlook
5.1. SWOT Analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. PESTEL Analysis
5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape
5.3. PORTER’s Five Forces
5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry
5.4. Heat Map Analysis
6. Competitive Landscape
6.1. North America Electric Toothbrush Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in North America Electric Toothbrush Market
7. North America Electric Toothbrush Market, By Bristle (USD Million)
7.1. North America Electric Toothbrush Market Value Share and Forecast, By Bristle, 2024-2033
7.2. Nanometer
7.3. Soft
8. North America Electric Toothbrush Market, By Head Movement (USD Million)
8.1. North America Electric Toothbrush Market Value Share and Forecast, By Head Movement, 2024-2033
8.2. Rotation/Oscillation
8.3. Sonic/Side-to-side
9. North America Electric Toothbrush Market, By End User (USD Million)
9.1. North America Electric Toothbrush Market Value Share and Forecast, By End User, 2024-2033
9.2. Adults
9.3. Children
10. North America Electric Toothbrush Market Forecast, 2020-2033 (USD Million)
10.1. North America Electric Toothbrush Market Size and Market Share
11. North America Electric Toothbrush Market, By Bristle, 2020-2033 (USD Million)
11.1. North America Electric Toothbrush Market Size and Market Share By Bristle (2020-2026)
11.2. North America Electric Toothbrush Market Size and Market Share By Bristle (2027-2033)
12. North America Electric Toothbrush Market, By Head Movement, 2020-2033 (USD Million)
12.1. North America Electric Toothbrush Market Size and Market Share By Head Movement (2020-2026)
12.2. North America Electric Toothbrush Market Size and Market Share By Head Movement (2027-2033)
13. North America Electric Toothbrush Market, By End User, 2020-2033 (USD Million)
13.1. North America Electric Toothbrush Market Size and Market Share By End User (2020-2026)
13.2. North America Electric Toothbrush Market Size and Market Share By End User (2027-2033)
14. North America Electric Toothbrush Market, By Region, 2020-2033 (USD Million)
14.1. North America Electric Toothbrush Market Size and Market Share By Region (2020-2026)
14.2. North America Electric Toothbrush Market Size and Market Share By Region (2027-2033)
14.3. Canada
14.4. Mexico
14.5. US
14.6. Rest of North America
15. Company Profile
15.1. Colgate Palmolive Company
15.1.1. Company details
15.1.2. Financial outlook
15.1.3. Product summary
15.1.4. Recent developments
15.2. Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG)
15.2.1. Company details
15.2.2. Financial outlook
15.2.3. Product summary
15.2.4. Recent developments
15.3. FOREO
15.3.1. Company details
15.3.2. Financial outlook
15.3.3. Product summary
15.3.4. Recent developments
15.4. Koninklijke Philips N.V.
15.4.1. Company details
15.4.2. Financial outlook
15.4.3. Product summary
15.4.4. Recent developments
15.5. OMRON HEALTHCARE Co., Ltd. (Omron Corporation)
15.5.1. Company details
15.5.2. Financial outlook
15.5.3. Product summary
15.5.4. Recent developments
15.6. Panasonic Holdings Corporation
15.6.1. Company details
15.6.2. Financial outlook
15.6.3. Product summary
15.6.4. Recent developments
15.7. Quip NYC, Inc.
15.7.1. Company details
15.7.2. Financial outlook
15.7.3. Product summary
15.7.4. Recent developments
15.8. Risun Technology Co., Ltd (Risun Group Limited)
15.8.1. Company details
15.8.2. Financial outlook
15.8.3. Product summary
15.8.4. Recent developments
15.9. The Procter & Gamble Company
15.9.1. Company details
15.9.2. Financial outlook
15.9.3. Product summary
15.9.4. Recent developments
15.10. Water Pik, Inc. (Church & Dwight Co., Inc.)
15.10.1. Company details
15.10.2. Financial outlook
15.10.3. Product summary
15.10.4. Recent developments
15.11. Others
16. List of Abbreviations
17. Reference Links
18. Conclusion
19. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
