Global Smart Toys Market Overview
According to SPER Market Research, the Global Smart Toys Market is estimated to reach USD 64.84 billion by 2032 with a CAGR of 16.75%.
A smart toy is an interactive toy that, thanks to on-board electronics, effectively possesses its own intelligence. They give it the ability to pick up new information, act in predetermined pattern, and adjust its behaviour in response to outside stimuli and user interaction. It can generally adjust to the player's abilities. Electronics in a contemporary smart toy include one or more microprocessors or microcontrollers, storage devices, volatile and/or non-volatile memory, and other types of input-output devices. In order to improve its play value or instructional capabilities, it may be networked with other smart toys or a computer. Typically, a smart toy can be controlled by firmware-embedded software or software that is loaded via an input device, like a USB flash drive.
These toys provide children a customized play experience with to embedded software that supports speech and image recognition, app integration, RFID technology, and web searching. As an illustration, CogniToys' Dino uses Wi-Fi to stay connected and IBM Watson's natural language processing technology to customize its responses based on the child's age group and skill level. The three main categories of smart toys are educational robots, interactive games, and robots. A form of toy having motors that can communicate intelligently with their surroundings is referred to as a smart robotic toy. The educational opportunities that the robotic toy gives are highly beneficial for kids to use. A robot toy is essentially a mechanism that can be created to perform various functions without the assistance of a human, and many even exhibit distinct personalities.
One of the main factors boosting the demand for the market for smart toys is the adoption of STEM (Science, Technology, Engineering, and Math) toys for children's skill development. Professional skills like computing and engineering are improved via smart interaction and behavioural learning in smart toys. The popularity of smart toys will increase as parents continue to choose things that can aid in their kids' intellectual growth. Businesses like SmartGurlz Toy help ladies learn how to code.
Impact of COVID-19 on the Global Smart Toys Market
The retail industry's supply chain has suffered greatly as a result of the COVID-19 epidemic. On the market for smart toys, the COVID-19 epidemic has a big impact. The Covid-19 pandemic has affected the toy industry by increasing the number of sufferers and disrupting the supply chain. A further factor that affected the market for smart toys in the early stages of the epidemic was labour constraints. Due to social media platforms' support and the influence of the media and TV industries during the epidemic, the sector's growth was boosted.
Severe lockdowns have been imposed across the globe as a result of the Covid-19 outbreak. As a safety precaution, the imposed lockdown has increased work-from-home activities and closed down schools and other educational institutions. During Pandemic billions students worldwide would not be able to attend school, according to the most recent statistics provided by UNESCO. Around the world, a lot of schools, colleges, and universities are closed. These developments have enhanced the likelihood that smart toys will be adopted globally as they support remote learning strategies and give kids engaging, immersive experiences.
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Scope of the Report:
| Report Metric | Details |
| Market size available for years | 2019-2032 |
| Base year considered | 2021 |
| Forecast period | 2022-2032 |
| Segments covered | By Type, By Technology, By Distribution Channel, By End User
|
| Regions covered | Asia-Pacific, Europe, Middle East and Africa, North America, Latin America
|
| Companies Covered | Doctor’s Associates Inc, Dream International Ltd, Fisher Playments Toys Inc, Hasbro Inc, Konami Corporation, Leapfrog Enterprises, Lego Systems A/S, Leka Smart Toys, Pillar Learning, Playmobil, Robofi LLC, ROYBI Robot, Sanrio Company Ltd, Sega Toys Co Ltd, Tomy Company
|
Target Audience:
- Parents and Families
- Toy Manufacturers
- Technology Companies
- Retailers
- Educational Institutions
- Investors
Global Smart Toys Market Segmentation:
1. By Type:
- App-enabled Mechanical Toys
- Health-Tracking Toys or Wearable
- Puzzle and Building Games
- Screenless Toys
- Toys-to-life
- Voice or Mechanical Toys
2. By Technology:
3. By Distribution Channel:
- E-Commerce or Online Store
- Offline Stores
- Specialty Stores
- Toys Shops
4. By End User:
- Pre-Schoolers
- School-Going
- Stripling
- Toddlers
5. By Region:
- Asia-Pacific
- Europe
- Middle East & Africa
- North America
- Latin America
Key Topics Covered in the Report:
- Size of Global Smart Toys Market (FY’2019-FY’2032)
- Overview of Global Smart Toys Market
- Segmentation of Global Smart Toys Market By Type (App-enabled Mechanical Toys, Health-Tracking Toys or Wearable, Puzzle and Building Games, Screenless Toys, Toys-to-Life, Voice or Mechanical Toys)
- Segmentation of Global Smart Toys Market By Technology (Wi-Fi, Bluetooth, RFID)
- Segmentation of Global Smart Toys Market By Distribution Channel (E-Commerce or Online Store, Offline Stores, Speciality Stores, Toys Shops)
- Segmentation of Global Smart Toys Market By End User (Pre-Schoolers, School-Going, Stripling, Toddlers)
- Statistical Snap of Global Smart Toys Market
- Growth Analysis of Global Smart Toys Market
- Problems and Challenges in Global Smart Toys Market
- Competitive Landscape in the Global Smart Toys Market
- Impact of COVID-19 and Demonetization on Global Smart Toys Market
- Details on Recent Investment in Global Smart Toys Market
- Competitive Analysis of Global Smart Toys Market
- Major Players in the Global Smart Toys Market
- SWOT Analysis of Global Smart Toys Market
- Global Smart Toys Market Future Outlook and Projections (FY’2019-FY’2032)
- Recommendations from Analyst
1. Introduction
1.1. Scope of the report
1.2. Market segment analysis
2. Research Methodology
2.1 Research data source
2.1.1 Secondary data
2.1.2 Primary data
2.1.3 SPER’s internal database
2.1.4 Premium insight from KOL’s
2.2 Market size estimation
2.2.1 Top-down and Bottom-up approach
2.3 Data triangulation
3. Executive Summary
4. Market Dynamics
4.1. Driver, Restraint, Opportunity and Challenges analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.1.4 Challenges
4.2. COVID-19 Impacts of the Global Smart Toys Market
5. Market variables and outlook
5.1. SWOT analysis
5.1.1 Strengths
5.1.2 Weaknesses
5.1.3 Opportunities
5.1.4 Threats
5.2. PESTEL analysis
5.2.1 Political landscape
5.2.2 Economic landscape
5.2.3 Social landscape
5.2.4 Technological landscape
5.2.5 Environmental landscape
5.2.6 Legal landscape
5.3. PORTER’S five forces analysis
5.3.1 Bargaining power of suppliers
5.3.2 Bargaining power of Buyers
5.3.3 Threat of Substitute
5.3.4 Threat of new entrant
5.3.5 Competitive rivalry
5.4. Heat map analysis
6. Competitive Landscape
6.1 Global Smart Toys Manufacturing Base Distribution, Sales Area, Product Type
6.2 Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Smart Toys Market
7. Global Smart Toys Market, By Type, 2019-2032 (USD Million)
7.1 App-enabled Mechanical Toys
7.2 Health-Tracking Toys or Wearable
7.3 Puzzle and Building Games
7.4 Screenless Toys
7.5 Toys-to-life
7.6 Voice or Mechanical Toys
8. Global Smart Toys Market, By Technology, 2019-2032 (USD Million)
8.1 Bluetooth
8.2 RFID
8.3 Wi-Fi
9. Global Smart Toys Market, By Distribution Channel, 2019-2032 (USD Million)
9.1 E-Commerce or Online Store
9.2 Offline Stores
9.3 Specialty Stores
9.4 Toys Shops
10. Global Smart Toys Market, By End User, 2019-2032 (USD Million)
10.1 Pre-Schoolers
10.2 School-Going
10.3 Stripling
10.4 Toddlers
11. Global Smart Toys Market, By Region, 2019-2032 (USD Million)
11.1 Global Smart Toys Market Size and Market Share by Region (2019-2025)
11.2 Global Smart Toys Market Size and Market Share by Region (2026-2032)
11.3 Asia-Pacific
11.3.1 Australia
11.3.2 China
11.3.3 India
11.3.4 Japan
11.3.5 South Korea
11.3.6 Rest of Asia-Pacific
11.4 Europe
11.4.1 France
11.4.2 Germany
11.4.3 Italy
11.4.4 Spain
11.4.5 United Kingdom
11.4.6 Rest of Europe
11.5 Middle East and Africa
11.5.1 Kingdom of Saudi Arabia
11.5.2 United Arab Emirates
11.5.3 Rest of Middle East & Africa
11.6 North America
11.6.1 Canada
11.6.2 Mexico
11.6.3 United States
11.7 Latin America
11.7.1 Argentina
11.7.2 Brazil
11.7.3 Rest of Latin America
12.Company Profiles12.1 Doctor’s Associates Inc.
12.1.1 Company details
12.1.2 Financial outlook
12.1.3 Product summary
12.1.4 Recent developments
12.2 Dream Associates Ltd.
12.2.1 Company details
12.2.2 Financial outlook
12.2.3 Product summary
12.2.4 Recent developments
12.3 Fisher Playments Toys Inc.
12.3.1 Company details
12.3.2 Financial outlook
12.3.3 Product summary
12.3.4 Recent developments
12.4 Hasbro Inc.
12.4.1 Company details
12.4.2 Financial outlook
12.4.3 Product summary
12.4.4 Recent developments
12.5 Integrity Toys Inc.
12.5.1 Company details
12.5.2 Financial outlook
12.5.3 Product summary
12.5.4 Recent developments
12.6 Konami Corporation
12.6.1 Company details
12.6.2 Financial outlook
12.6.3 Product summary
12.6.4 Recent developments
12.7 LeapFrog Enterprises
12.7.1 Company details
12.7.2 Financial outlook
12.7.3 Product summary
12.7.4 Recent developments
12.8 Lego System A/S
12.8.1 Company details
12.8.2 Financial outlook
12.8.3 Product summary
12.8.4 Recent developments
12.9 Leka Smart Toys
12.9.1 Company details
12.9.2 Financial outlook
12.9.3 Product summary
12.9.4 Recent developments
12.10 Pillar Learning
12.10.1 Company details
12.10.2 Financial outlook
12.10.3 Product summary
12.10.4 Recent developments
12.11 Playmobil
12.11.1 Company details
12.11.2 Financial outlook
12.11.3 Product summary
12.11.4 Recent developments
12.12 Robofi LLC
12.12.1 Company details
12.12.2 Financial outlook
12.12.3 Product summary
12.12.4 Recent developments
12.13 ROYBI Robot
12.13.1 Company details
12.13.2 Financial outlook
12.13.3 Product summary
12.13.4 Recent developments
12.14 Sanrio Company Ltd
12.14.1 Company details
12.14.2 Financial outlook
12.14.3 Product summary
12.14.4 Recent developments
12.15 Sega Toys Co Ltd.
12.15.1 Company details
12.15.2 Financial outlook
12.15.3 Product summary
12.15.4 Recent developments
12.16 TOMY Company Ltd
12.16.1 Company details
12.16.2 Financial outlook
12.16.3 Product summary
12.16.4 Recent developments
13. List of Abbreviations
14. Reference Links
15. Conclusion
16. Research Scope
SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.
The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.
