U.S. MICE Market Size, Share and Trends Analysis 2034

U.S. MICE Market Growth, Size, Trends Analysis - By Event, By Booking Mode - Regional Outlook, Competitive Strategies and Segment Forecast to 2034

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Published: Oct-2025	Report ID: IACT25174	Pages: 1 - 152	Formats^*:
Category : Information & Communications Technology

U.S. MICE Market Introduction and Overview

According to SPER Market Research, the U.S. MICE Market is estimated to reach USD 240.68 billion by 2034 with a CAGR of 8.03%.

The report includes an in-depth analysis of the U.S. MICE Market, including market size and trends, product mix, Applications, and supplier analysis. The U.S. MICE Market was valued at USD 111.17 billion in 2024, and it is expected to rise at a 8.03% CAGR from 2025 to 2034. The United States MICE market is in high demand due to the growing awareness of its potential to support information sharing, professional networking, and corporate expansion. The market's potential for growth is being further reinforced by government programs and investments meant to encourage business travel and infrastructural development. The efficiency and allure of MICE travel have been further increased by technological developments in event management platforms, hybrid event solutions, and real-time analytics, which have prompted businesses.

By Event Insights:

In the U.S. MICE market, Meetings generated a significant portion of income in 2024 due to the increasing demand for businesses to facilitate strategic dialogues, encourage teamwork, and disseminate information among teams or stakeholders. In order to improve relationships and foster trust, in-person meetings are becoming more and more important as remote work and distributed teams become more common. Companies focus on professional growth and employee engagement has resulted in an increase in team-building exercises and training sessions. Additionally, meetings are now more dynamic and participatory due to technological improvements, which boosts output and participant satisfaction. Further driving up demand is the quick growth of industries including technology, healthcare, and renewable energy.

By Booking Mode Insights:

In 2024, Direct booking of MICE services accounted for a dominating revenue share due to its ease of use, affordability, and enhanced control over event preparation. In order to communicate clearly with service providers and negotiate packages that are specifically adapted to their needs, businesses and individuals frequently prefer direct bookings. Direct booking is now a smooth and effective process thanks to developments in user-friendly internet booking tools. The large percentage of direct bookings has also been influenced by the desire to avoid middlemen. This market is fueled by its low cost, ease of usage, and more control over event planning. In order to have clear communication with service providers and negotiate packages that are tailored to their needs, both individuals and corporations often choose direct reservations.

Regional Insights:

The MICE market in the United States is dominated by the North-East area. The North-East region includes large cities including New York City, Boston, Philadelphia, and Washington, D.C., which are important locations for business headquarters, cultural organizations, and educational institutions. These cities draw a wide variety of events, such as trade shows, association conferences, corporate meetings, and large-scale exhibitions, because of their strong transportation networks, extensive infrastructure, and concentration of industries like technology, education, healthcare, and finance. Due to its advantageous location, ease of access for both domestic and foreign guests, and historical significance as hubs of innovation and commerce, the North-East continues to dominate the MICE sector.

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Market Competitive Landscape:

The US MICE business is fragmented due to the presence of both globally recognized and regional firms. CWT Meetings & Events is a global leader in the MICE sector. The organization provides comprehensive services such as incentive travel, venue selection, strategic meeting management, and more. BCD Meetings & Events is another major player in the MICE market. It focuses on providing innovative and impactful meeting and event solutions while stressing cost control and customisation. They provide event planning, logistical support, and strategic meeting management. They specialize in developing one of a kind and long-lasting event solutions.

Recent Developments:

In March 2024, American Express Global Business Travel (Amex GBT) has agreed to buy CWT for about USD 570 million cash and debt-free. The acquisition, which is expected to completion in the second half of 2024 pending regulatory approval, is funded by stock issue and cash. This strategic change is projected to increase investment capacity, produce USD 155 million in annual synergies over three years, and give CWT clients with better value and options. Earnings are expected to improve following closure.

Scope of the report:

Report Metric	Details
Market size available for years	2021-2034
Base year considered	2024
Forecast period	2025-2034
Segments covered	By Event, By Booking Mode
Regions covered	Northeast Region, Midwest Region, Western Region, Southern Region
Companies Covered	ATPI Ltd, AVIAREPS AG, BCD Meetings & Events, Capita plc, Conference Care, CWT Meetings & Events, FCM Meetings & Events, Global Air-American Express Travel Services (Global Business Travel Group, Inc), Global Cynergies, LLC, Maritz.

Key Topics Covered in the Report:

U.S. MICE Market Size (FY 2021-FY 2034)
Overview of U.S. MICE Market
Segmentation of U.S. MICE Market By Event (Meetings, Incentives, Conferences, Exhibitions)
Segmentation of U.S. MICE Market By Booking Mode (Direct Booking, Online Travel Agents & Agencies, Destination Management Companies)
Statistical Snap of U.S. MICE Market
Expansion Analysis of U.S. MICE Market
Problems and Obstacles in U.S. MICE Market
Competitive Landscape in the U.S. MICE Market
Details on Current Investment in U.S. MICE Market
Competitive Analysis of U.S. MICE Market
Prominent Players in the U.S. MICE Market
SWOT Analysis of U.S. MICE Market
U.S. MICE Market Future Outlook and Projections (FY 2025-FY 2034)
Recommendations from Analyst

1. Introduction

1.1. Scope of the report
1.2. Market segment analysis

2. Research Methodology

2.1. Research data source

2.1.1. Secondary Data
2.1.2. Primary Data
2.1.3. SPERs internal database
2.1.4. Premium insight from KOLs

2.2. Market size estimation

2.2.1. Top-down and Bottom-up approach

2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

4.1. Driver, Restraint, Opportunity and Challenges analysis

4.1.1. Drivers
4.1.2. Restraints
4.1.3. Opportunities
4.1.4. Challenges

5. Market variable and outlook

5.1. SWOT Analysis

5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats

5.2. PESTEL Analysis

5.2.1. Political Landscape
5.2.2. Economic Landscape
5.2.3. Social Landscape
5.2.4. Technological Landscape
5.2.5. Environmental Landscape
5.2.6. Legal Landscape

5.3. PORTERs Five Forces

5.3.1. Bargaining power of suppliers
5.3.2. Bargaining power of buyers
5.3.3. Threat of Substitute
5.3.4. Threat of new entrant
5.3.5. Competitive rivalry

5.4. Heat Map Analysis

6. Competitive Landscape

6.1. U.S. MICE Market Manufacturing Base Distribution, Sales Area, Product Type
6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in U.S. MICE Market.

7. U.S. MICE Market, By Event (USD Million) 2021-2034

7.1. Meetings
7.2. Incentives
7.3. Conferences
7.4. Exhibitions

8. U.S. MICE Market, By Booking Mode (USD Million) 2021-2034

8.1. Direct Booking
8.2. Online Travel Agents and Agencies (OTAs)
8.3. Destination Management Companies (DMCs)
8.4. Travel Management Companies (TMCs)
8.5. Others

9. U.S. MICE Market, (USD Million) 2021-2034

9.1. U.S. MICE Market Size and Market Share

10.U.S. MICE Market, By Region, (USD Million) 2021-2034

10.1. Northeast Region
10.2. Midwest Region
10.3. Western Region
10.4. Southern Region

11. Company Profile

11.1. ATPI Ltd

11.1.1. Company details
11.1.2. Financial outlook
11.1.3. Product summary
11.1.4. Recent developments

11.2. AVIAREPS AG

11.2.1. Company details
11.2.2. Financial outlook
11.2.3. Product summary
11.2.4. Recent developments

11.3. BCD Meetings & Events

11.3.1. Company details
11.3.2. Financial outlook
11.3.3. Product summary
11.3.4. Recent developments

11.4. Capita plc

11.4.1. Company details
11.4.2. Financial outlook
11.4.3. Product summary
11.4.4. Recent developments

11.5. Conference Care

11.5.1. Company details
11.5.2. Financial outlook
11.5.3. Product summary
11.5.4. Recent developments

11.6. CWT Meetings & Events

11.6.1. Company details
11.6.2. Financial outlook
11.6.3. Product summary
11.6.4. Recent developments

11.7. FCM Meetings & Events

11.7.1. Company details
11.7.2. Financial outlook
11.7.3. Product summary
11.7.4. Recent developments

11.8. Global Air-American Express Travel Services

11.8.1. Company details
11.8.2. Financial outlook
11.8.3. Product summary
11.8.4. Recent developments

11.9. Global Cynergies, LLC

11.9.1. Company details
11.9.2. Financial outlook
11.9.3. Product summary
11.9.4. Recent developments

11.10. Maritz

11.10.1. Company details
11.10.2. Financial outlook
11.10.3. Product summary
11.10.4. Recent developments

11.11. Others

12. Conclusion

13. List of Abbreviations

14. Reference Links

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

SPER-Methodology-1

SPER-Methodology-2

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Frequently Asked Questions About This Report

Which segment is expected to U.S. MICE Market?

U.S. MICE Market is covered By Event, By Booking Mode

How big is the U.S. MICE Market?

U.S. MICE Market is projected to reach USD 240.68 billion by 2034, growing at a CAGR of of 8.03% during the forecast period.

What is the growth rate of the U.S. MICE Market?

U.S. MICE Market grew in Market size from 2025. The Market is expected to reach USD 240.68 billion by 2034, at a CAGR of 8.03% during the forecast period.

What is the anticipated CAGR of the U.S. MICE Market?

U.S. MICE Market CAGR of 8.03% during the forecast period.

How can I get a sample report on the U.S. MICE Market?

You can get the sample pages by clicking the link - Click Here

What is the Market size of the U.S. MICE Market?

U.S. MICE Market size is USD 240.68 billion from 2025 to 2034.

Which region is expected to have the highest Market share in the U.S. MICE Market?

The Northeast Region, Midwest Region, Western Region, Southern Region is the highest Market share in the U.S. MICE Market.

Who are the key players in U.S. MICE Market?

ATPI Ltd, AVIAREPS AG, BCD Meetings & Events, Capita plc, Conference Care, CWT Meetings & Events, FCM Meetings & Events, Global Air-American Express Travel Services (Global Business Travel Group, Inc), Global Cynergies, LLC, Maritz.

What is the conclusion of the U.S. MICE Market?

The report includes an in-depth analysis of the U.S. MICE Market, including market size and trends, product mix, Applications, and supplier analysis.