A menstrual cup is a sanitary item that women use while they are menstruating. It stops blood from leaking into clothing and is the greatest substitute for tampons and pads. Menstrual cups come in a variety of materials, including thermoplastic elastomer (TPE), silicone, and rubber. The internal cups are worn in close proximity to the vaginal canal, where they gather blood instead of absorbing it.

The rising use of menstruation cups and tampon and sanitary pad infections in Europe are some of the reasons propelling the market's expansion. However, the drawbacks of menstruation cups are probably going to hinder the market's expansion in the years to come. Because people are starting to favour reusable products, menstruation cups are becoming more and more common. Unlike tampons and menstruation pads, which are known to leak, menstrual cups are safe, affordable, and reusable. 

The menstrual cup, worn inside the vagina and composed of flexible silicone, plastic, or latex, collects blood rather than absorbing it to prevent it from becoming saturated. It is significantly more reasonably priced and ecologically friendly because it lasts for years and may be worn for up to 12 hours. Menstruation cups are becoming more popular because to social media sites. Menstrual cups are becoming more and more popular as people switch to reusable items. Europe is predicted to lead the menstrual cup industry due to the continent's increasing economy, established menstrual cup market, and profitable opportunities. As a result, it is anticipated that during the predicted period, demand for menstruation cups will rise.

But over the projected time, the risk of menstruation cups being misused and the high price of silicone grade polymer are anticipated to limit the market's growth. Furthermore, a major obstacle confronting the market is insufficient knowledge and instruction. Menstruation cups and their proper use still remain foreign to many women. Ladies may become confused and uncomfortable as a result, which may discourage them from being used again. The stigma that some cultures attach to menstruation is another difficulty. Some women might feel awkward using a menstruation cup or having an open conversation about their menstrual health in public. It may be challenging to raise awareness of the advantages of menstruation cups and accelerate their use as a result. 

In addition, compared to more conventional menstruation items like tampons and pads, the market for menstruation cups is quite tiny. Because of this, businesses may find it challenging to compete on price and realise economies of scale. In addition, the initial expense and concern about committing to a new device for the long run may make some women reluctant to switch to menstrual cups.

The menstrual cup industry was negatively impacted by COVID-19. A number of enterprises reported decreased output and demand. Customers have a strong demand for menstruation cups. The market did not live up to the hype. Product delivery was unpredictable as a result of supply chain disruptions. Delivery of menstruation cups was stopped in several locations. The menstrual cup industry has been restricted by laws and lockdowns. On the other side, e-commerce websites were used for product purchasing. The post-COVID market environment looked at optimism as a result of customers being more aware of menstruation cups, which led to a significant growth in this industry.

The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; CNEX AIE SL, Fleurcup, INTIMINA, Lena Cup, Lunette Menstrual Cup, Me Luna, Mooncup Ltd, OrganicCup ApS, Procter & Gamble, PT2design, Ruby Cup, Saalt, SochGreen, YUUKI Company s.r.o., Others.

By Type: Based on the Type, Europe Menstrual Cups Market is segmented as; Cervical Cup, Vaginal Cup.

By Material: Based on the Material, Europe Menstrual Cups Market is segmented as; Latex, Rubber, Silicone, Thermoplastic Isomer.

By Size: Based on the Size, Europe Menstrual Cups Market is segmented as; Small, Large.

By Usability: Based on the Usability, Europe Menstrual Cups Market is segmented as; Reusable, Disposable.

By Shape: Based on the Shape, Europe Menstrual Cups Market is segmented as; Flat, Hollow, Pointy, Round.

By Distribution Channel: Based on the Distribution Channel, Europe Menstrual Cups Market is segmented as; Department Stores, Online Stores, Retail Pharmacies, Supermarket, Others.

This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.