Dairy products that are similarly standardized include milk, butter, and non-fat dry milk powder. Dairy products with multiple varieties and flavours include specialty cheeses, fermented beverages, and milk protein segments used in food and beverage products. While dairy products are consumed globally, some are produced domestically and consumed locally. Products such as cheese, yogurt, and fresh milk should be consumed immediately.
Germany Dairy Products Market Driving Factors and Challenges
Drivers: Due to consumers' growing preference for healthier options, it is predicted that unprocessed cheese will overtake processed cheese in Germany. Because consumers prefer unprocessed cheese to other, less healthful options, the demand for it is rising. German consumers' consumption of meat has declined over time. It is projected that this behaviour will raise consumer demand for dairy products like cheese and other high-protein foods. German consumers are starting to substitute soft barbecue cheese for meat and sausages, showing a growing preference for cheese, especially soft cheese. Similarly, milk with added flavour is gaining popularity as an easy substitute for soft drinks.
In addition, organic and low-sugar yoghurts are becoming more and more well-liked as health concerns rise. Greek yogurt has remained a popular choice among consumers due to its high nutritional content. Sour milk products are becoming more and more popular as a result of the current trend toward healthier, lower-calorie drinks. Snacks and chilled dairy desserts saw significant growth in comparison to other products.
Challenges: Recent rapid growth in plant-based diets has been largely attributed to the population's growing sensitivity to dairy and lactose intolerance. Plant-based dairy products are growing in popularity, especially in Europe and North America. Plant-based products are now available at many cafés, restaurants, and retail stores. As consumer tastes have changed, many food service businesses have launched new plant-based beverage lines. Growth in the market will be constrained by the growing popularity of plant-based dairy products in both developed and developing nations.
Impact of COVID-19 on Germany Dairy Products Market
The dairy industry was one of the many industries that was severely impacted by the COVID-19 pandemic. Government restrictions designed to limit social gatherings and halt the virus's spread were the cause of this. A number of other factors, such as limited production due to a labor shortage and decreased availability of raw materials, also had a significant impact on the product supply. Producers, importers, and exporters of dairy products, such as cheese, butter, and other goods, were impacted by the pandemic. A sharp drop in the production of processed dairy products resulted in an excess of milk in the storage and processing facilities of major dairy food producers, including Germany.
Germany Dairy Products Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players are; Arla Foods amba, Bayernland eG, Danone SA, DMK Deutsches Milchkontor GmbH, Frischli Milchwerke GmbH, Groupe Lactalis, Hochland Holding GmbH & Co. KG, Kruger Group, Muller Group, Saliter Milchwerk GmbH & Co. KG, Unilever PLC, and others.
Germany Dairy Products Market Segmentation:
By Category: Based on the Category, Germany Dairy Products Market is segmented as; Butter, Cheese, Cream, Dairy Desserts, Milk, Sour Milk Drinks, Yogurt.
By Distribution Channel: Based on the Distribution Channel, Germany Dairy Products Market is segmented as; Convenience Stores, Online Retail, Specialist Retailers, Supermarkets and Hypermarkets, Others.
By Region: This research also includes data for Eastern Region, Western Region, Southern Region, Northern Region.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.