Quick service restaurants (QSR) and fast food are restaurants that serve specific food products that require little preparation time and are delivered quickly. Because they can be cooked in a short amount of time, quick service restaurants typically deal with fast food products with a limited menu. These restaurants are known for having modular, standardized, and efficient processes that help them reduce order fulfilment lead times. The use of technology and the methodology of preparation are the pillars of a quick service restaurant (QSR).
Global Fast Food and Quick Service Restaurant Market Driving Factors and Challenges
The traditional perception of quick service restaurants (QSRs) serving greasy, unhealthy foods like burgers and fried chicken is changing. Most chains are interested in adapting to those markets that are more concerned with their health than with living a healthy lifestyle. This can be seen in the development of healthier options like Subway and how companies like McDonald's have adapted their menu by offering Deli wraps and salads in addition to the traditional fries and burger. Customers frequently prefer to shop at multi-brand outlets under one roof.
As a result, food service providers are capitalizing on this consumer trend by opening specialized multi-brand food courts/halls/malls under one roof. These malls have technologically advanced infrastructure to increase customer convenience, such as reduced preparation time, simple ordering, and easy access to a variety of foods. One of the major factors that may impede the growth of the quick service restaurants and fast food market in the coming years is increased consumer awareness of health issues as a result of increased consumption of unhealthy food products.
Impact of COVID-19 on Global Fast Food and Quick Service Restaurant Market
The spread of the COVID-19 outbreak had a significant impact on global markets and industries, including the quick-service restaurant sector. During this time, the strict restrictions imposed on dine-in food services resulted in the partial or complete closure of many restaurant outlets. Several customers were hesitant to eat at fast-food restaurants for fear of contracting the deadly virus. As a result, restaurant visits and spending on dine-ins dropped dramatically during this time period. Due to the spread of disease, almost all dining establishments were closed. As a result, the food industry suffered as well.
Global Fast Food and Quick Service Restaurant Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Ark Restaurants Corp., Carrols Restaurant Group Inc., Chipotle Mexican Grill Inc., Del Taco Restaurants Inc., Jack in The Box Inc., Kotipizza Group Oyj (Orkla ASA), McDonald's Corporation, Restaurant Brands International Inc., The Wendy's Company and Yum Brands Inc.
Global Fast Food and Quick Service Restaurant Market Segmentation:
By Type: Based on the Type, Global Fast Food and Quick Service Restaurant Market is segmented as; Chain, Independent.
By Cuisine: Based on the Cuisine, Global Fast Food and Quick Service Restaurant Market is segmented as; American, Lebanese, Turkish.
By Service: Based on the Service, Global Fast Food and Quick Service Restaurant Market is segmented as Drive-Through, Eat-in, Home- Delivery, Takeaway.
By Region: This research also includes data for North America, Asia-Pacific, Latin America, Middle East & Africa and Europe.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.