Pizzas that have been prepared, cooked, and frozen for later consumption are known as frozen pizzas. Usually, a pre-baked crust is used, and sauce, cheese, and other toppings are added. In the US, there is a vast array of items available in the frozen pizza industry, including specialty pizzas, classic pizzas, and healthier options like organic or gluten-free pizzas. Pizza bits or rolls, family-sized pizzas, and individual-sized pizzas are among the various shapes and sizes of these pizzas.
United States Frozen Pizza Market Driving Factors and Challenges
The ease of frozen meals is drawing in more and more customers, particularly in the face of hectic schedules. Because frozen goods have a longer shelf life, stockpiling them guarantees availability when needed. Frozen pizza keeps its quality throughout storage, drawing in a large customer base. The goal of production process innovations is to satisfy changing consumer tastes by offering a wider variety of flavours and toppings.
The frozen food market is growing due to the increase in demand for convenience foods, and frozen pizza is becoming a more expensive option. Different tastes are catered to with variations such as packed crust, deep-dish, thin crust, and others. The expansion of retail chains, increased disposable income, and growing living standards are some of the other factors propelling market growth. In line with the plant-based food trend, the market benefits from the growing popularity of vegan and gluten-free choices. Cauliflower crust, vegan cheese, and plant-based toppings take the place of traditional pizza ingredients like cheese and meat, appealing to health-conscious customers looking for healthier options.
However, the US frozen pizza sector faces difficulties despite bright growth expectations. Customers who are health-conscious can be reluctant to purchase frozen pizzas because of their high sodium, saturated fat content, and preservative content. Furthermore, popular pizzerias' fresh pizza delivery services create rivalry. Purchase decisions may be influenced by the perception held by certain consumers that frozen pizzas are inferior to their fresh equivalents. In addition, the market is dependent on a smooth supply chain to handle storage and transportation, which may encounter delays or other logistical challenges. These difficulties highlight the necessity for the frozen pizza sector to address health issues, improve consumer perceptions of product quality, and maintain a robust supply chain in order to maintain growth in the face of competition and shifting consumer preferences.
Impact of COVID-19 on United States Frozen Pizza Market
The frozen pizza market in the United States has been greatly damaged by the COVID-19 pandemic. Customers chose to frozen pizzas as a quick and secure dinner choice at home during lockdowns and limitations on eating out. Due to the pandemic, there was a rise in demand for frozen pizza, which raised sales and brought in more money for merchants and manufacturers. Businesses used e-commerce platforms to assure product availability, pushed contactless delivery options, and introduced new flavours in response to shifting consumer behaviour. The epidemic has sped up the adoption of frozen pizzas and broadened the consumer base for these goods, even if the initial spike in demand may fade as limitations loosen.
United States Frozen Pizza Market Key Players:
The market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Ajinomoto Foods North America, Amy's Kitchen, Inc., Bellisio Foods, Inc., Dr. Oetker, Frozen Specialties Inc., Hansen Foods, LLC, Miracapo Pizza Company, Nestlé, One Planet Pizza, Rich Products Corporation, Richelieu Foods, Inc., Schwan's Consumer Brands, Inc., Others.
United States Frozen Pizza Market Segmentation:
By Product Type: Based on the Product Type, United States Frozen Pizza Market is segmented as; Regular Frozen Pizza, Premium Frozen Pizza, Gourmet Frozen Pizza.
By Pizza Crust Type: Based on the Pizza Crust Type, United States Frozen Pizza Market is segmented as; Stuffed Crust, Thick Crust, Thin Crust, Others.
By Size: Based on the Size, United States Frozen Pizza Market is segmented as; Small, Medium, Large.
By Topping: Based on the Topping, United States Frozen Pizza Market is segmented as; Cheese, Fruits and Vegetables, Meat, Others.
By Distribution: Based on the Distribution, United States Frozen Pizza Market is segmented as; Departmental Stores, Food Chain Services, Modern Trade, Online Stores, Others.
By Region: This research also includes data for Northeast Region, Midwest Region, South Region, West Region, Others.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.