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Competitive Landscape Analysis

We all know that Competitive analysis is a critical part of any company’s marketing plan. An in-depth analysis allows you to access your competitor’s strengths by identifying & understanding the competition, determine the strengths & weakness of the competition. In the end putting all the information together.
Essential steps required are
Listing your competitors : Figure out main competitors because they are people who provide a similar product or service like yours as they tend to serve the same market .
Brief Synopsis on Competitor & Know Their Target Audience.

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