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Face-to-Face Interviews

Face-to-face (F2F) interviewing is one among the oldest and most generally used methods of conducting primary research. F2F interviews are conducted by a researcher and a target respondent within the street, home, office, forum, etc. There are many advantages to using F2F interviews, like the utilization of visual aids and therefore the detection of social cues and visual communication. Also, with this sort of interview, the interviewer can gain a deeper insight to specific answers by treating the questionnaire sort of a meaningful discussion and deducing the validity of every response.

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