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Focus Group Discussion

Focus group discussion (FDG) is usually used as a qualitative approach to realize an in‐depth understanding about their perception’s attitudes, beliefs, opinion or ideas. A typical focus group involves the gathering of the people from similar backgrounds or expertise together to discuss a selected topic of interest.
The method aims to get data from a purposely selected group of people instead of from a statistically stratified sample of a broader population.
In FDG, the participants are liberal to exchange their thoughts with other group members; unlike other research methods it encourages discussions with other participants. It generally involves group interviewing during which a little group of usually 8 to 12 people.

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