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SPER Market Research


Telephone Survey

A telephone survey is one among the survey methods utilized in collecting data either from the overall population or from a selected target population. Telephone numbers are utilized by trained interviewers to contact and gather information from possible respondents.

Telephone interviewing is an in-between methodology serving because the median between F2F interviews and surveys/panels. As a way of collecting primary, qualitative data, telephone interviews are getting the well-liked method as they deliver top quality response with less timing and price commitments of F2F interview.

Advantages of Telephone interviews

  • These are more cost effective and easier to conduct than F2F interviews
  • Can deliver similar quality data
  • Multiple points of view can be gathered through multiple interviews
  • Interviews can be conducted over a wider geographic scope, even globally
  • Answers to questions are equally as valid as F2F interviews

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