A telephone survey is one among the survey methods utilized in collecting data either from the overall population or from a selected target population. Telephone numbers are utilized by trained interviewers to contact and gather information from possible respondents.
Telephone interviewing is an in-between methodology serving because the median between F2F interviews and surveys/panels. As a way of collecting primary, qualitative data, telephone interviews are getting the well-liked method as they deliver top quality response with less timing and price commitments of F2F interview.
Advantages of Telephone interviews
-
These are more cost effective and easier to conduct than F2F interviews
-
Can deliver similar quality data
-
Multiple points of view can be gathered through multiple interviews
-
Interviews can be conducted over a wider geographic scope, even globally
-
Answers to questions are equally as valid as F2F interviews